TELENOR: Spurgt

Social media is still a young phenomenon, and the rules of good behavior aren’t always clear. For example, sharing pictures without consent is more common than many realize, but it shouldn’t be.

To spark conversation, Telenor invited former Prime Minister Helle Thorning-Schmidt into the studio to share her perspective on online etiquette. Hearing it directly from a former head of state carried weight—and it worked. The campaign gained strong press coverage and, more importantly, engagement from people eager to voice their own opinions.