Lego dreamzzz

KIDS’ IMAGINATION IS PRECIOUS AND MUST BE PROTECTED AT ALL COST!!! – is sort of how we started this format. With the LEGO Dreamzzz set, the challenge was to create content that celebrated creativity in a way that felt true to children’s own voices.

We sat down with kids and asked them about their wildest dreams (and yes, even their nightmares). Those stories were then transformed into playful animations that brought their imagination to life. The result was an engaging series that showed just how limitless creativity can be—perfectly in tune with LEGO Dreamzzz, which inspires kids to build whatever they can dream of.