Kims socials

For decades, KiMs has been the snack brand with a funny bone on TV and in traditional marketing. The challenge? Translating that DNA into social media, where the tone and pace are completely different.

Enter the “Crunch Ambassador.” For two years, Emil Grundsten has been the face of KiMs online—hosting, joking, and starring in sketches that make the brand feel alive in the feed. Instead of talking at consumers, the content talks with them. The result? Engagement up, relevance up, and plenty of laughs along the way.

Take a look here ^{(Warning, may consume a lot of time)}