Fagbevægelsen FH
Platforms
Instagram & TikTok
Type
UGC-Style
date
01/09/2025
Challenge
Getting young people to care about unions isn’t easy—it’s simply not top of mind. But the reality is, workplace issues can (and do) happen. The challenge was to make this feel relevant before it becomes a problem.
Solution
Instead of just telling stories about the potential pitfalls at work, DinFagforening.dk chose to show them head-on. Through a bold, multi-media SoMe driven film, we visualized the issues in a way that felt real, direct, and impossible to scroll past.